Depreciation is a dirty word when you’re buying new — but it’s a golden opportunity when you’re buying from Marshall Goldman. Some of the world’s most prestigious automakers build cars that drop in price faster than expected, turning into extraordinary buys on the pre-owned market. For savvy enthusiasts, this means you can step into real exotic and ultra-luxury machinery for far less than the original MSRP.

Here are seven brands we see offering exceptional value once the initial depreciation curve has hit.

1) Aston Martin

Aston Martins are breathtaking, emotional machines — but they’re also known for steep early depreciation, especially models like the DB11, Vantage, and Rapide.
Why they’re great used:

• Exotic styling and presence at a dramatically lower cost.
• V8/V12 performance with timeless design.
• They still feel ultra-premium even 5–7 years old.

What to watch for:
Maintenance records, brake/rotor condition, adaptive suspension checks, and annual service history. When well-maintained, used Astons offer exotic ownership for a fraction of new.

2) Rolls-Royce

Surprised? Many people are. Rolls-Royce vehicles command massive sticker prices new — which means even a “mild” depreciation becomes a huge dollar-amount drop on the used market.

Models like the Ghost and Wraith historically see large depreciation in the first years.

Why they’re great used:

• Unmatched craftsmanship for the money.
• Extremely durable drivetrains.
• Many buyers drive them gently and maintain them meticulously.

What to watch for:
Low-mileage examples with full service history are ideal. Ownership costs stay premium, but the purchase price dips significantly in the used market.

3) McLaren

Few brands depreciate as sharply as McLaren — which is why they’re some of the best exotic bargains when buying pre-owned. The 570S, 650S, 720S and GT often experience steep early drops.

Why they’re great used:

• Supercar performance at sports-car pricing.
• Carbon-tub chassis remains rock solid over time.
• Their designs still look cutting-edge years later.

What to watch for:
Proactive maintenance is key — battery, suspension actuators, transmission sensors, and service intervals. A well-documented McLaren is one of the exotic world’s best used-value plays.

4) BMW (M & 7-Series)

Luxury German sedans and performance models — particularly the 7-Series, M5, M6, M8 — often experience heavier depreciation compared to their smaller counterparts.

Why they’re great used:

• Technology-packed luxury at major discounts.
• High horsepower for the value.
• Huge supply nationwide means prices adjust downward quickly.

What to watch for:
Electronics, air suspension on some models, and full service history. The performance and comfort per dollar is outstanding once depreciation settles.

5) Bentley

Bentleys such as the Continental GT and Flying Spur drop significantly from new, largely due to their high starting price.

Why they’re great used:

• True ultra-luxury craftsmanship for far less.
• Twin-turbo W12 or V8 power that still feels regal.
• Hand-built interiors that age beautifully.

What to watch for:
Air suspension components, tire/brake wear, and service intervals. A well-maintained Bentley is an incredible used-luxury steal.

6) Range Rover

Range Rover models — particularly the Autobiography, SVAutobiography, and long-wheelbase variants — tend to experience noticeable depreciation early in their life cycles.

Why they’re great used:

• Flagship SUV luxury at a reduced price.
• Timeless look with modern tech.
• Strong performance and comfort.

What to watch for:
Suspension, electronics, maintenance documentation, and proper care. Luxury SUVs depreciate quickly, making them great used buys.

7) Maserati

Maserati vehicles such as the Ghibli, Quattroporte, and Levante are known for dropping in value faster than German competitors — which makes them incredibly appealing used.

Why they’re great used:

• Italian style and sound for a fraction of the original price.
• Strong performance with distinctive character.
• Luxury presence without new-car pricing.

What to watch for:
Service history is vital — especially brakes, electronics, and scheduled maintenance. With proper care, Maseratis deliver big luxury for the money.

Why Depreciation Creates Big Opportunities

When you shop at Marshall Goldman, depreciation becomes an advantage — not a risk. Many of these brands lose the biggest chunk of value early, yet they’re engineered to deliver long-term performance and luxury.

Buying pre-owned from us means:

• Thorough inspections
• Full transparency
• Proper documentation
• Curated vehicles with strong histories
• Inventory from the world’s most desirable brands

You’re getting the best part of exotic ownership — the thrill, the craftsmanship, the performance — without paying the “new” premium.

Final Word

For buyers who want maximum value without compromising luxury or performance, these seven brands represent the sweetest spot in the exotic and ultra-luxury world. At Marshall Goldman Motorcars, we specialize in finding the very best examples, ensuring that your used luxury or exotic purchase is as rewarding as it is exciting.