The Evolution of an Icon: A Look Back at the Porsche 911

For more than six decades, few cars have embodied timeless design, engineering excellence, and pure driving emotion quite like the Porsche 911. At Marshall Goldman Motorcars, where some of the world’s finest sports cars pass through our showroom, the 911 stands out as one of the most admired and sought-after models. Enthusiasts, collectors, and first-time Porsche buyers turn to us because we understand the lineage, rarity, and nuance behind every generation.
Whether you’re searching for an air-cooled classic, a modern GT model, or a limited-production collectible, the 911’s long and storied history provides something special for every type of driver.

1964–1973: The Original 911 — Pure, Air-Cooled Heritage

The Porsche 911 made its debut in 1964, replacing the 356 with a more powerful 2.0-liter flat-six engine and a sleek new silhouette. Today, these early models are among the most collectible air-cooled sports cars in the world.
Notable early highlights:

• 1967 911 S with iconic Fuchs wheels
• 1967 Targa, introducing the removable roof and stainless-steel roll bar
• Expanding lineup with the 911 T, E, and S

Air-cooled purists often seek these early cars for their lightness, simplicity, and the unmistakable character that helped define Porsche.

1974–1989: The G-Series — Turbocharged Attitude and Everyday Usability

The long-running G-Series ushered in stronger safety regulations, integrated impact bumpers, and ever-rising performance. These models transformed the 911 into a global sports-car icon.
Standout advancements:

• 911 Turbo (930) debut in 1975, featuring wide fenders and dramatic power
• First full Cabriolet variant in 1983
• Evolving Carrera models that brought more convenience and drivability

Collectors frequently look for clean, documented G-Series cars—especially Turbos, which remain high-demand vehicles at Marshall Goldman.

1990–1994: The 964 — Bridging Classic Feel With Modern Tech

The 964 introduced all-new engineering beneath its familiar shape. With available all-wheel drive, power steering, and ABS, it marked a technological leap while retaining its air-cooled charm.
Notable variants include:

• Carrera 2/4
• 964 Turbo
• RS and RS America

964s continue to grow in popularity for their balance of analog driving and everyday usability—making them favorites among our clients who want classic charm without sacrificing comfort.

1995–1998: The 993 — The Last Air-Cooled Chapter

For many Porsche aficionados, the 993 represents the pinnacle of air-cooled engineering. Its wider stance, refined suspension, and timeless design make it one of the most respected 911 generations.
Key highlights:

• Last air-cooled 911 ever produced
• Introduction of multi-link rear suspension
• Highly collectible Turbo and Turbo S models

Marshall Goldman consistently sources some of the cleanest, lowest-mileage 993s in the country because demand for these cars continues to climb.

1999–2004: The 996 — A New Era With Water Cooling

The 996 brought bold change. Porsche shifted to water-cooled engines to meet future performance and emissions goals. With its distinctive headlights and modernized design, the 996 has become one of the best values in the 911 world.
Notable models:

• First modern GT3 (1999)
• Turbo with Mezger engine
• GT2, one of the most intense 911 variants ever built

As collectors increasingly recognize the importance of the 996, exceptional examples are becoming harder to find—something our team watches closely when purchasing new inventory.

2005–2012: The 997 — A Return to Classic Style With Modern Performance

The 997 refined the 911’s look, bringing back round headlights and elevating both performance and luxury. With options ranging from Carrera models to hardcore GT and Turbo variants, the 997 appeals to a vast range of enthusiasts.
Highlights:

• PDK dual-clutch transmission introduced
• Direct-fuel-injected engines (997.2)
• Legendary models like the GT3 RS 4.0 and Turbo S

At Marshall Goldman, the 997 is consistently one of the most requested 911 generations thanks to its perfect blend of classic aesthetics and modern dynamics.

2012–2019: The 991 — Bigger, Faster, and More Sophisticated

The 991 platform delivered significant improvements: a longer wheelbase, refined interior, and turbocharged power across Carrera models.
Standout models include:

• 911 R, a purist-focused lightweight
• GT3 and GT3 RS with high-revving 4.0-liter engines
• Targa with retro styling and modern engineering
• Speedster special editions

These models represent some of the hottest, most collectible modern Porsches we handle.

2019–Present: The 992 — The Digital Performance Era

The current 992 generation blends Porsche’s performance heritage with advanced technology. Larger, wider, and more capable, it continues the 911 tradition while preparing for the future.
Key features:

• Turbocharged engines across the lineup
• 8-speed PDK transmission
• Modern driver-assist and infotainment tech
• New GT3 and GT3 RS models that set benchmarks in track performance
• Special models like the Sport Classic and Dakar

The 992 proves the 911 remains the benchmark for sports-car performance today—and a cornerstone of the future.

The Porsche 911 and Marshall Goldman Motorcars: A Perfect Fit

As one of the nation’s premier destinations for high-end exotic and luxury vehicles, Marshall Goldman Motorcars has built a reputation for offering some of the finest Porsche 911 examples in the country. From rare, low-mileage air-cooled classics to modern GT masterpieces, our collection reflects the passion and precision behind the 911’s legacy.
Whether you’re searching for:

• An investment-grade air-cooled model
• A weekend toy
• A modern supercar
• A limited-production collector’s piece

Our team has the expertise to guide you to the perfect 911.

Explore Our Porsche Inventory

If the history of the 911 inspires you, explore our current Porsche offerings—updated daily and featuring some of the cleanest and most exclusive models available.
Your dream 911 is closer than you think.